"We know that homeowners use color in unique ways to enhance the curb appeal of their home, and we’re seeing that the roof color is being included in those decisions"
TOLEDO, Ohio--(BUSINESS WIRE)--The Owens Corning Roofing 2017 SHINGLE COLOR OF THE YEAR – Sedona Canyon
– will be on display at the International Roofing Expo (IRE) starting
March 1 in Las Vegas, Nevada.
Part of the TruDefinition® Duration® Designer Colors Collection shingle
line, Sedona Canyon pairs well with popular home design colors.
“We know that homeowners use color in unique ways to enhance the curb
appeal of their home, and we’re seeing that the roof color is being
included in those decisions,” said Brian King, vice president, strategic
marketing, Owens Corning. “Talking about Sedona Canyon is an ideal way
to start that conversation with homeowners.
“A home’s roof can represent up to 40 percent of its exterior,” King
added. “That makes a significant impact on the look of a home. More and
more homeowners are realizing the difference that the right color on the
roof can make. When we previewed the color of the year at the
International Builders Show this year, we had a lot of exciting and
Visitors to the Owens Corning space at IRE will meet television home
renovation and design experts, Mina Starsiak and Karen Laine (Two Chicks
and a Hammer, Indianapolis). Mina and Karen can talk about color from
booth #1031 on March 1 from 11 a.m. to 3 p.m.
In addition to SHINGLE COLOR OF THE YEAR, Owens Corning Roofing worked
with Leatrice Eiseman, global color expert and Executive Director of the
PANTONE Color Institute™, to gain insight into the role of
color in homeowners’ lives and how color inspires their homes. Eiseman
noted that the pairing of trending fashion colors with shingle colors
provides inspiration for homeowners who may not have considered the
impact of color on the exterior of their home.
To further help homeowners visualize how bold shingle colors can create
a style statement that reflects the homeowner’s personality, Owens
Corning provides complimentary online tools and resources.
The Design EyeQ® Visualization Tool makes it easy for
homeowners to ‘try on’ a new roof by uploading a photo and experimenting
with color options, effectively providing a risk-free way to experience
various shingle colors.
Complimentary printed color swatches of TruDefinition® Duration®
Series shingles may be ordered online, allowing homeowners to see color
samples as they work with their Owens Corning Contractor Network member
to choose a shingle color.
“People have always incorporated the latest fashion colors into their
clothing, furnishings and interiors. They surround themselves with the
colors that they love. Owens Corning has multiple ways to make it easy
and fun for style-conscious homeowners to apply the power of color at
the highest point of their home’s exterior,” said Sue Burkett, marketing
leader at Owens Corning.
Owens Corning will introduce additional color and shingle pairings
throughout 2017 and will announce a new SHINGLE COLOR OF THE YEAR
annually. To learn more about inspiring colors at the roof and to check
out inspiration boards, visit: https://www.owenscorning.com/roofing/design-inspire.
About Owens Corning
Owens Corning (NYSE: OC) develops, manufactures and markets insulation,
roofing, and fiberglass composites. Global in scope and human in scale,
the company’s market-leading businesses use their deep expertise in
materials, manufacturing and building science to develop products and
systems that save energy and improve comfort in commercial and
residential buildings. Through its glass reinforcements business, the
company makes thousands of products lighter, stronger and more durable.
Ultimately, Owens Corning people and products make the world a better
place. Based in Toledo, Ohio, Owens Corning posted 2016 sales of $5.7
billion and employs about 16,000 people in 25 countries. It has been a
Fortune 500® company for 62 consecutive years.